On January 25th, 2022, Ajinomoto Co., Inc.  (“Ajinomoto Co.”)  signed an agreement to be the main sponsor of the 31st Southeast Asian Games (“SEA Games”) which will be held in Hanoi in May 2022.

On this special occasion being held in Vietnam, Ajinomoto continues to become the main sponsor, which is similar to previous SEA Games in Malaysia and Philippines.

The signing ceremony was virtually attended by the representative of Ajinomoto Co., Inc. Japan: Mr. Ichiro Sakakura - Executive Officer & Vice President, Ajinomoto Co., Inc. Japan & President, Ajinomoto Sea Regional Headquarters Co., Ltd.; Mr. Takashi Katagami - Ajinomoto Co., Inc. Japan Olympic & Paralympic Promotional Office General Manager; Mr. Tomoyuki Nakahashi - Ajinomoto Sea Regional Headquarters Co., Ltd. Vice President. Additionally, Mr. Keiji Kaneko, General Director, who is the representative of Ajinomoto Vietnam took part in this ceremony. 
 

Mr. Ichiro Sakakura - Executive Officer & Vice President, Ajinomoto Co., Inc. Japan & President, Ajinomoto Sea Regional Headquarters Co., Ltd. delivered the speech

Mr. Keiji Kaneko, General Director, who is the representative of Ajinomoto Vietnam took part in this ceremony. 

Signing ceremony moments

The SEA Games are held every two years to help forge strong regional cooperation, understanding, and unity within the Southeast Asian community. They are the biggest sport event which is organized in Southeast Asia capturing the attention of more than 600 million people in the region. 

Since 2003, Ajinomoto Co. has been working on the Victory Project® to support the conditioning of top-level athletes in Japan and conducting nutritional support activities utilizing the power of amino acids, including providing Ajinomoto Group products such as aminoVITAL® and promoting the Winning Meals Kachimeshi®. Utilizing this knowledge, since 2018 six Ajinomoto Group subsidiaries in the ASEAN region have pursued the ASEAN Victory Project® with sports associations, athletes, and sports schools in their respective countries. Being the official sponsor of the SEA Games has presented the Ajinomoto Co. an opportunity to provide further support under the ASEAN Victory Project® through its subsidiaries in the ASEAN region.

Ajinomoto Co. will continue to provide support for sports and utilize its knowledge and the power of amino acids to contribute to solving the food and health-related issues of people in each country.

Apart from our business operation in main fields including seasonings, food and beverages; with the Company’s “Specialty” in food and health, Ajinomoto Vietnam is currently undertaking initiatives in ASV (The Ajinomoto Group Creating Shared Value). ASV represents Ajinomoto Vietnam’s steady commitment for tackling urgent social issues through our business.  

Ajinomoto Vietnam is now helping improve nutrition status for healthy lifestyle, develop food resources in the agriculture sector and become model citizens saving energy and natural resources. For instance, Ajinomoto Vietnam, with its “School Meal Project” and “Mother Children Project” collaborating with education and nutrition authorities, is performing responsibility to the society through education field, aims to improve the state of health for both mother and children in particular and the next generation who will shape the future of Vietnam in general.