Ajinomoto co., inc. becomes the highest rank sponsor of Sea Games in Philippines
On March 6th 2019, Ajinomoto Co., Inc. (“Ajinomoto Co.”) - the parent company of Ajinomoto Vietnam Co., Ltd. (“Ajinomoto Vietnam”) - signed an agreement to become an official sponsor of the highest rank of the 30th Southeast Asian Games (“SEA Games”) scheduled to be held in the Philippines from November 30th to December 11th, 2019. The biennial SEA Games are the largest sporting event held in Southeast Asia, attracting the attention of more than 600 million people in the region.
Ajinomoto Co. is a global leader in amino acids thanks to its advanced bioscience and fine chemical technologies. Its products cover a range of fields such as seasonings, processed foods, beverages, amino acids, pharmaceuticals, and chemicals. Under the corporate message “Eat Well, Live Well”, the company has become widely known for its relentless pursuit of foods and health, aiming for continuous contribution to greater wellness for people by creating value with communities and society.
With its aspiration to offer greater levels of wellness in a wide variety of lifestyle settings, Ajinomoto Co. has a long history of advancing toward the field of sports nutrition. Since 2003, Ajinomoto Co. has been working on the Victory Project® to support the conditioning of top-level athletes in Japan and conducting nutritional support activities that include providing the Group products and promoting the Kachimeshi® program (“Winning meals” in Japanese) which is Ajinomoto Co.’s sports nutrition meal program for building a winning physique.
For this year’s SEA Games in the Philippines, Ajinomoto Co. is continuing to provide support as a sponsor of the highest rank following its recognition as the first Japanese company to do so in the previous event in Malaysia - KUALA LUMPUR 2017. This time, the exclusive product categories of Ajinomoto Co. being put under the agreement include seasonings, amino acid-based granules & jellies, powdered nutritional drinks, instant noodles, canned and powdered coffees, frozen foods and frozen bread. Ajinomoto Co. will use this official sponsorship of the SEA Games as an opportunity to promote further support for the ASEAN Victory Project® based on a wealth of knowhow on nutritional support for athletes the company has accumulated in Japan, through its subsidiaries in the ASEAN region; namely the Philippines, the host country of the event; Vietnam, Thailand, Indonesia, Malaysia, Singapore and elsewhere.
In these countries, Ajinomoto Co. has conducted its consumer food business for many years, thus maintaining a close connection with local food cultures. Ajinomoto Co. will expand its support for sports to further contribute to advances in “food” and “health” for the general public as well as for athletes in each country.
For Vietnam, Ajinomoto Vietnam was established in 1991 as an affiliate of Ajinomoto Co. Since its establishment, the company follows its mission of contributing to the further growth of Vietnam, the happiness and good health of people in Vietnam through food culture and food resources development. Besides its business with seasonings, food and beverages; with the Company’s “Specialty” in food and health, Ajinomoto Vietnam is now undertaking initiatives in ASV (The Ajinomoto Group Creating Shared Value). ASV represents Ajinomoto Vietnam’s unchanging commitment to the creation of economic value and growth by contributing to the resolution of social issues, to create value together with society and local communities. The Company is now helping improve nutrition status for healthy living, develop food resources in agriculture sector and become model citizen saving energy and natural resources. For instance, Ajinomoto Vietnam, with its School Meal Project collaborating with education and nutrition authorities, is performing responsibility to the society through education field, aims to improve the state of health among children and enhance their awareness of nutrition through school meals provided at primary schools, since then improves nutrition and health for the next generation of people who will shape the future of Vietnam.