In recent years, our country has made much progress in improving nutritional status and making the state of health better. However, we still continue encountering many nutritional problems. As stated in the statistics of the National Institute of Nutrition (Ministry of Health), stunting prevalence is at a high level and there is a big disparity across regions. Furthermore, the insufficiency of micronutrients, especially ones which are necessary for child development such as iron, zinc, vitamins, etc., are still prevalent among children in both rural and urban areas. The consequence of this situation is the short stature of the Vietnamese youth in comparison with other countries.

The first 6 months of children’s life until they reach the age of 2 is considered to be the golden period of their physical and brain development. At this stage, an adequate nutrition supplement including micronutrients is a critical foundation for children in terms of their physical and mental development. However, balanced nutrition in the daily meals of many Vietnamese children at this age are not properly taken care of.
 
Having deep understanding on the situation alongside the strength of being a leading company in the field of nutrition and health, Ajinomoto Vietnam has researched and launched a product named “măm măm” Micronutrient fortified seasoning powder for kids from 6-24 months old. 

“măm măm” Micronutrient fortified seasoning powder is produced at Ajinomoto Long Thanh Factory under a strict quality control process and in compliance with the food safety regulations and other child related criteria. The specialties of “măm măm” are as below:

• Each 2g “măm măm” bag contains 10 essential nutrients: vitamin B3, B1, B6, B9, B12, C, D3 and other minerals such as: calcium, zinc and iron. This product provides our kids the necessary support to reduce micronutrient deficiency and improve their appetite simultaneously. 

• Easy to use by mixing the product into baby food (porridge, soup…) at the right temperature (about 40 degrees C).

• A new product with a reasonable price might approach consumers easily.                                      

This is a non-profit product according to the program "Improve the nutrition of Vietnamese children" which is cooperated between Vietnam Women Association and Ajinomoto Vietnam.

Currently, in addition to being distributed and purchased directly from the Women Association in local areas, "mam mam" is also being introduced in e-commerce stores on Shoppe and Lazada.

• Shopee: http://bit.ly/AVN_FB_Shopee_mammam

• Lazada: http://bit.ly/AVN_FB_Laz_mammam